Puerto de la Cruz – Tenerife

Tenerife stands as a renowned tourism destination, widely recognized across Europe and increasingly capturing attention in the eastern regions of the United States due to its ideal climate for year-round vacations. Anticipating over 6 million visitors in 2023, the island emerges as a prime hotspot for tourism, offering an opportune landscape for the monetization of leisure activities.

Our project is strategically positioned to leverage this opportunity, capitalizing on the existing infrastructure of an inactive theme park. This site boasts well-developed amenities, including parking facilities, visitor pathways, restroom facilities, ticket offices, a cafeteria, and office spaces, providing a solid foundation for the successful execution of our venture.

Loro Parque is one of Tenerife's most iconic attractions, located just a few kilometres from us in the northern part of the island. With over 1.2 million visitors annually, it draws significant attention from both tourists staying in the north and those visiting the north. Typically, travellers from the south make a day trip to explore the north, often dedicating several hours to Loro Parque. Our park presents the perfect opportunity for them to extend their visit and enjoy another adventure in the north. By offering a unique experience, priced more reasonably compared to other parks like Siam Park and Loro Parque, we provide an excellent alternative for visitors seeking diverse entertainment options while making the most of their trip to Tenerife.

Annual Overhead

  • Adult Tourists: 12 euros
  • Child Tourists: 6 euros
  • Tenerife Residents: 6 euros (Adults), 3 euros (Children)

Visitor Projections

  • First Year: 100,000 visitors
  • Second Year: 200,000 visitors
  • Third Year Onwards: 250,000 visitors

150,000 EUR already invested

Projected NET profit:

  • First Year: 0.45M EUR
  • Second Year: 1.35M EUR
  • Third Year: 1.8M EUR

High growth in tourist numbers:

  • 5.82 million tourists in Tenerife in 2022
  • 603,000 tourists in August 2024

Tourism Growth and Leisure Overview in Tenerife

Tenerife has experienced substantial growth in its tourism sector, reaching record numbers in 2023 and 2024, following a robust recovery from the COVID-19 pandemic. In 2022, the island welcomed 5.82 million tourists, and by 2024, Tenerife saw record levels of visitors, with over 603,000 tourists in August 2024 alone, marking a significant milestone in the island's tourism history. This surge underscores Tenerife's strong appeal and resilience as a premier destination.

The main draw for visitors remains the island’s year-round pleasant climate, which attracted 73.8% of tourists in 2022, and has consistently been a top reason for travel. In addition to the climate, Tenerife offers a wide array of leisure activities, positioning itself as an ideal destination for those seeking relaxation and adventure alike. The island's unique landscape, from its beaches to the Teide National Park, provides diverse opportunities for outdoor recreation, such as hiking, sightseeing, and cultural experiences.

Tenerife’s tourism sector is characterized by a significant proportion of repeat visitors (61.8% in 2022), showing a high level of satisfaction with the island's offerings. Tourists typically spend an average of €1,330 per visit, contributing to a robust local economy, with total tourism revenue reaching €6.76 billion in 2022.

The surge in tourism is further fueled by family-oriented activities and an emphasis on leisure and free-time options. Visitors increasingly choose Tenerife as a destination for family vacations, attracted by its safe, diverse, and family-friendly attractions, from natural parks to interactive cultural sites. These features are crucial for businesses focusing on leisure and cultural activities, which are likely to benefit from this growing influx of tourists interested in outdoor and free-time experiences.

The record-breaking visitor numbers in recent years reflect the ongoing strength of Tenerife's tourism appeal and provide a promising outlook for continued growth, particularly in sectors like outdoor leisure, cultural exhibitions, and interactive experiences, which align perfectly with visitor interests.

Background

For 13 years, from its opening in 2002 until its cessation of activity in 2015, the two plots located in La Orotava were dedicated to the cultural recreational park known as Pueblo Chico.

Women is sendig greetings from Pueblo Chico park.
Pueblo Chico visitor's presonal photo.
Coffee and snaks in a Pueblo Chico cafeteria.

Thanks to the general interest it aroused, this area acquired a notable economic development, not only for this space, but also for other businesses in the area in particular and La Orotava in general. Since its closure eight years ago and until now, the plots and their facilities are unused and closed to the public.

Today we want to convert this land into a Cultural Space, uniting its culture with the Canary Islands, enriching our material and intangible heritage and bringing wealth to the area and creating jobs and most importantly profiting from all the above

  • 👉 Repurposing the premises of the closed thematic park "Pueblo Chico," inactive for 10 years.
  • 👉 Transforming existing infrastructure for a new purpose.

We have already invested over €150,000 in the first phase of our park's development. These funds have been primarily allocated to architectural, engineering, and design projects for the park's infrastructure, covering detailed plans for structures, electrical systems, sewage, and water facilities. Additionally, we have invested in the overall project design to ensure a well-thought-out, sustainable development plan.

Beyond the planning phase, we have carried out significant efforts in cleaning the area, which involved landscaping, such as tree pruning and resizing vegetation, and the removal of old miniature structures. We have also made the necessary deposits for the rental contract and have been covering the rent since January 1st, 2023. The rental contract for the land has been signed for an initial period of 10 years, with automatic renewal for subsequent 10-year periods.

Moreover, the rights of the rentees are well-protected under Spain's rentee-friendly laws, providing strong legal security for long-term operations.

Proposed Exhibits

Upside Down House

Canarian architectural style. A tribute to the Canarian architectural and cultural legacy through a space made up of a metal structure calculated to be visitable that consists of the representation of a type of traditional Canary Islands colonial-style housing.

The exterior appearance of this type of traditional home is characterized by the white of its walls made of stone covered with lime mortar, the brown of the wood that makes up the structure of the roofs, balconies, windows and doors, the gray of the stones bare that make up the structure and walls, and the dark red of the roofs.

We have already seen how our senses help us orient ourselves, now we will experience how and why they can also disorient us.

Vortex Tunnel 3D visualization.

This installation consists of a visitable house that rests on its roof and in which everything is inverted. A world that will make visitors doubt their own senses. Nothing is what it seems and we are the ones who must put our world in order.

An explanation of how our brain makes it will accompany this installation.

Cave with Replicas

Paisaje Lunar-themed cave with replicas of famous cave paintings.

The first thing visitors will find when entering this Cultural Space is the reproduction of the existing lunar landscape. It is a spectacular representation of one of the most important geological landscapes of Tenerife.

The space will be cleaned and adapted since it is in an optimal state of conservation. This natural area belongs to the Corona Forestal Natural Park, on the border with the Teide National Park and is considered an important area of geomorphological, botanical and faunal interest.

This lunar landscape gives way to a cave like the one the ancient Canarians used to live in, very similar to other caves inhabited in other parts of the world.

From there we enter the cave. The cave was the first refuge for humans to protect us from the elements and other environmental dangers. For this reason, when crossing this tunnel-shaped grotto, open to the entrance and exit and which has already been built since its previous use, the visitor will feel a return to our origins.

Different images of artistic manifestations of our Neolithic ancestors (pintaderas, bison, horses, etc.) will be projected on the walls of the grotto.

Ames Room

Optical illusion exhibit. An Ames room is a unique and visually deceptive space designed to create optical illusions, first developed by American ophthalmologist Adelbert Ames, Jr. Typically constructed with trapezoidal walls and a tilted floor, the Ames room plays tricks on the viewer's perception of depth and scale. When viewed from a specific vantage point, individuals in the room appear to change in size dramatically.

The deliberate architectural distortions, such as the intentionally uneven floor and slanted walls, manipulate the viewer's visual cues, challenging their spatial awareness and creating a captivating and mind-bending experience. Ames rooms are often used as a form of entertainment in museums and exhibitions, showcasing the intriguing interplay between human vision and architectural design.

Geodesic Dome

Interactive projections reactive to hand motion. Inside the dome, lights will be continuously projected that reproduce the sensation we get when observing the northern lights. The northern lights are one of the most impressive natural spectacles in the world and a challenge for the senses.

Vortex Tunnel 3D visualization.
Vortex Tunnel 3D visualization.

The beauty and mystery that surround this natural phenomenon are the main reasons why people want to delve deeper into how they are formed and why we see them this way. There is also a sense of awe and humility that comes from seeing something so impressive that it is completely out of our control.

AR experiences

Embark on an extraordinary journey within our cultural park through an immersive Augmented Reality (AR) experience. As you explore, witness exhibits come to life with dynamic movements and hidden surprises that await discovery throughout the park. Choose your preferred mode of engagement—download our app for a personalized encounter or conveniently rent AR-enabled devices from the entrance. Seamlessly navigate a user-friendly interface, enhancing your visit with historical insights, fun facts, and interactive learning.

The AR adventure transforms the park into a dynamic environment, providing a family-friendly and personalized exploration, where the boundaries between reality and imagination seamlessly blend for an enchanting and unforgettable cultural adventure.

Vortex Tunnel

Housed in a repurposed shipping container. The vortex tunnel in our park is an exhilarating and disorienting experience, designed to challenge the senses and captivate visitors. Housed within a creatively repurposed shipping container, the tunnel features a rotating cylinder with specially designed patterns that create a mesmerizing visual effect. As visitors traverse the tunnel, the combination of the spinning motion and dynamic patterns induces a perceptual distortion, creating a thrilling sensation of imbalance and a playful disconnection between what the eyes perceive and what the body experiences.

Vortex Tunnel 3D visualization.
Vortex Tunnel 3D visualization.

The vortex tunnel promises an immersive and entertaining journey, providing a unique and unforgettable aspect to our cultural park's offerings. This attraction is sure to leave visitors both intrigued and delighted by the fascinating intersection of art, science, and human perception.

Canarian Flora Garden

Showcasing local endemic flora. A small forest with existing Canarian plants that, through exhibition resources, will invite us to smell and touch the vegetation; to listen to the wind and the singing of birds helped by panels and structures created for this purpose. Our senses are alert and provide us with information to appreciate and know Nature.

Within the garden, an itinerary will be generated with information about each of the species, the environment where they are found and the conservation problems of the Canarian spaces to raise awareness among visitors, etc.

Mythological Creatures Pool

Metal statues of mythological creatures in a pool. Mythology serves to explain where we come from, natural phenomena, seasonal changes, etc. It also awakens creativity, it shows us other ways to explain the world in which we live.

Several mythological characters will be installed in the pool surrounded by water with their pertinent explanations and their connection with the rest of the Cultural Space facilities.

Vortex Tunnel 3D visualization.
Vortex Tunnel 3D visualization.

Baba Yaga House

Immersive fairytale experience. The house of “Baba Yaga” is an installation, also visitable, that once again brings to the islands a reference of Slavic culture.

It is a part of the folklore of these regions transmitted to visitors through the installation of its famous “House of Baba Yaga”.

Baba Yaga is a character from Slavic folklore and mythology, a witch who is sometimes good and almost always evil. A character with several centuries of history and very popular in current stories and video games.

Vortex Tunnel 3D visualization.
Vortex Tunnel 3D visualization.

Described as a “wooden house with chicken feet,” this house is a fascinating structure present in many of the myths, legends and cultural disseminations of much of Central Europe.

Inside this mysterious construction, visitors will find a large cauldron with an interior screen that will explain, through different experiments, the principles of visual perception. Visitors will wonder what is magic and what is science.

Facilities and Infrastructure

 Ample Parking

32 car spaces and 4 bus spaces available. In addition, there are 28 public parking spaces available. Adequate for anticipated visitor needs.

 Restoration and Repurposing

Restoring and refreshing existing building and infrastructure on the premises.

 Restrooms

8 restroom facilities – 3 of them, men, women and accessible in the entrance of the park. Additional 3 restrooms men, women and accessible, situated next to cafeteria. Two additional restroom facilities for workers available.

 Ticket offices

2 offices, one in the entrance, second one by the exit that can be also used as a base for security personnel

 Cafeteria

Сafeteria with seating for 60 people

 Office

Working space for up to 8 people in the office premises.

 Changing rooms

Sufficient space to accommodate all the workers.

 Walking paths

No modifications necessary to fit our needs.

 Flora

Beautiful, grown flora with additional selection of endemic plants and trees in dedicated area.

Local Supplier Commitment Supporting Local Businesses

  • Exclusive use of local ("km 0") suppliers for cafeteria and other supplies.
  • Contributing to the growth of local businesses.

Sustainable Practices Sustainability Focus

  • Adopting sustainable practices by reusing existing infrastructure.
  • Reducing the environmental impact associated with new constructions.

Infrastructure Utilization Restoration and Repurposing

  • Restoring and refreshing existing buildings on the premises.
  • Reusing walking paths and preserving the diverse flora of the Canary Islands.

Natural Environment Enhancement Scenic Beauty

  • Utilizing well-maintained walking paths.
  • Showcasing the diverse and beautiful flora native to the Canary Islands.

Cultural Attraction Cultural Experience

  • Creating a unique cultural experience through restored architecture and natural surroundings.
  • Potential for hosting events, festivals, and cultural activities.

Benefits Summarized

Investment

Approximately €700,000

Visitor Numbers

  • First Year: 100,000 visitors (50% residents, 50% tourists)
  • Second Year: 200,000 visitors (30% residents, 70% tourists)
  • Third Year Onwards: 250,000 visitors (25% residents, 75% tourists)

Ticket Revenue

Based on the visitor distribution and ticket prices (€12 for adult tourists, €6 for children tourists; €6 for adult residents, €3 for children residents).

Operating Costs

  • Rent: €96,000/year
  • Salaries: For 14 full-time employees working 40 hours per week to cover 7 days a week, 8 hours a day. Total salary cost: €318,235.68/year.
  • Miscellaneous Costs: €2,000/month (€24,000/year)
  • Advertising Costs: 10% of turnover

Additional Profits

  • Cafeteria Profit: €300/day (€109,500/year)
  • Merchandise Profit: €200/day (€73,000/year)
  • Total Additional Profit (Cafeteria + Merchandise): €182,500/year

Calculated as Total Revenue minus Investment and Operating Expenses.

Economic Impact

First Year

  • Turnover (Revenue from Tickets): €787,500
  • Advertising Costs (10% of Turnover): €78,750
  • Total Costs (Rent, Salaries, Miscellaneous): €438,235.68
  • Net Profit (Including Additional Profits): €453,014.32

Second Year

  • Turnover (Revenue from Tickets): €1,785,000
  • Advertising Costs (10% of Turnover): €178,500
  • Total Costs (Rent, Salaries, Miscellaneous): €438,235.68
  • Net Profit (Including Additional Profits): €1,350,764.32

Third Year Onwards (25% Residents, 75% Tourists)

  • Turnover (Revenue from Tickets): €2,231,250
  • Advertising Costs (10% of Turnover): €223,125
  • Total Costs (Rent, Salaries, Miscellaneous): €438,235.68
  • Net Profit (Including Additional Profits): €1,811,451.82